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UX For Startups
Welcome to the UX for startups
Before we begin
1. Introduction to UX & User Centred Design (UCD)
Intro
1.1 The evolution of UX (10:23)
1.2 The role and value of UX (5:37)
1.3 The different disciplines that make up UX (6:39)
1.4 The UX toolkit & terminology (5:56)
1.5 The UX process (15:56)
Round up & recap
Before the next module
Additional reading
Module 1 quiz
2. User research & Personas
Intro
2.1 Introduction to user research (4:19)
2.2 Common types of user research (7:12)
2.3 Practicalities of user research (3:35)
2.4 Defining your target audience (7:02)
Exercise 1: Articulating your startup (15 mins)
2.5 Introduction to personas (9:06)
Exercise 2: Defining what you need to know (30 mins)
Exercise 3: Research approach (15 mins)
2.6 Creating personas (11:47)
2.7 Example personas (6:21)
Exercise 4: Persona overview (30-60mins)
Exercise 5: Creating your personas (2hrs+)
Before the next module
Additional reading
Module 2 quiz
3: Experience Maps & User Journeys
Intro
3.1 Introduction to experience maps (7:43)
3.2 Creating experience maps (9:02)
3.3 Example experience maps (8:06)
Exercise 1: Define the role of your experience map (15 mins + reading time)
Exercise 2: Define your product life cycle stages (30-60 mins)
Exercise 3: Create your experience map (3hrs+)
3.4 Introduction to user journeys (6:44)
3.5 Creating user journeys (5:43)
3.6 Example user journeys (5:33)
Exercise 4: Create a user journey for your persona(s) (1hrs+)
Before the next module
Additional reading
Exercise 5: Creating your personas (2hrs+)
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